Vodacom has a good brand story to tell
As a proudly South African company with a recognised brand, Vodacom has kept focus on keeping its brand relevant to South African consumers through campaigns and sponsorships that resonate with consumers’ passions and depict South Africans at their best, whilst delivering products and services that address their everyday needs.
This focus and delivery of quality communication services has contributed to Vodacom success over the years. Today, Vodacom is an African mobile communications company, providing voice, messaging, data and converged services to over 61 million customers. From its roots in South Africa, Vodacom has grown its operations to include networks in Tanzania, the Democratic Republic of Congo, Mozambique, and Lesotho and provides business services to customers in over 40 African countries such as Nigeria, Zambia, Angola, Kenya, Ghana, Côte d’Ivoire, and Cameroon.
The Vodacom brand story in South Africa has a long standing relationship with South Africa’s most popular football brand, Kaizer Chiefs Football Club. The association of South Africa’s two leading brands has been positive and has yielded a good return for both Vodacom and Kaizer Chiefs FC. It is through partnerships like these that today Vodacom has a good brand story to tell. We believe that one of the keys to a successful brand is loyalty, and given our long association with the Kaizer Chiefs brand, it makes sense for us to partner with Chiefs.
When one looks at the heritage of Kaizer Chiefs, built out of a long track record of accomplishments, its reach extends to millions across the country, the association with South Africa’s leading mobile communications brand was a natural fit. As much as South Africans enjoy football, over the years, they have come to enjoy quality communication services from South Africa’s leading mobile network operator. Football is overwhelmingly the biggest sport in South Africa and Vodacom has always played an active role in supporting the game, keeping abreast of the latest technical innovations to create platforms for fans to engage with their favourite team on a daily basis.
The partnership between the leading brands has enabled Vodacom to connect with Kaizer Chiefs fans and for Kaizer Chiefs to play a part in bringing Vodacom’s products and services closer to the ‘Love & Peace’ fans of Kaizer Chiefs FC. Supporters will continue to reap the benefits of the partnership directly when they attend the enhanced promotional events. In keeping with Vodacom’s ‘Power to you’ pledge, fans will be thrilled to enjoy closer encounters with their favourite players at various pre-match gatherings, where an increased range of official club merchandise, as well as a wide range of Vodacom products and services.
We thank all South Africans for their continued support and trust in SA’s First and Best 4G network’ and we look forward to a mutually-beneficial partnership with Kaizer Chiefs.