Chiefs Marketing Director in Cairo for CAF Workshop

Kaizer Chiefs Marketing Director Jessica Motaung is currently in the Egyptian capital Cairo for a Women’s Football Strategy Taskforce Workshop, organised by the Confederation of African Football (CAF). Motaung is part of a group of twenty-three representing 17 African nations. The participants have been identified by CAF as influencers and key stakeholders in the football.

The aim of the taskforce is to produce a strong, efficient and effective women’s football strategy for the African continent. The Amakhosi Marketing Director Jessica Motaung is pleased to be in Egypt representing South Africa to lend her voice to the important issue of developing women’s football.

“It is important that we have an effective plan to help develop the game and make it accessible to girls, and women across the country. There are several challenges that face the women’s game in Africa, but we will be looking at coming up with a plan to make the game more inclusive for all women across the continent. Not just in a playing sense but in other areas such as administration, technical, coaching and officiating. We need to inspire and give assistance to our girls and women to achieve their football dreams,” says Motaung.

The two days of the workshop have thus far been useful for Motaung with input from several luminaries in the women’s game from the continent lending their input. She explains: “There have been a number of great views and points shared and we have absorbed a lot. I do feel that as a club, Kaizer Chiefs can help in the development of the women’s game. We are currently looking at ways in which we can help.”

In addition to developing the technical side of football, Ms Motaung who is a strong advocate for Women’s football in South Africa and in Africa would like to see female footballers on the continent increase their earning potential.

“We have also looked at ways to make the women’s game more financially and commercially stronger on the continent. There needs to be a plan to help female footballers in Africa to become stronger in an economic sense. It is crucial to be able to come up with ways for them do this and help plot the path forward,” she adds.

Jessica is part of a strong South African contingent at the workshop which also consists of former Banyana Banyana manager Fran Hilton-Smith and Anastasia Tsichlas, a SAFA committee member and former Mamelodi Sundowns managing director. The workshop will conclude on Thursday.