South African streetwear pioneer Butan and football giants Kaizer Chiefs have teamed up for what is Africa’s first true streetwear and sports collaboration. What at first may seem like two very distinct and unrelated worlds is a match made in legends’ heaven.
The Glamour Boys and streetwear brand Butan have teamed up to bring the streets and football together for an iconic limited edition capsule collection.
“We are excited to collaborate with a young and vibrant South African brand such as Butan. The excitement on social media since the announcement shows that our supporters have been waiting for something like this for a long time. We sure hope they will enjoy wearing the range,” says Kaizer Chiefs Marketing Director Jessica Motaung.
The ethos of the Butan brand is to celebrate South African culture, and Amakhosi’s cultural legacy is undeniable, transcending sport and having become a way of life.
“We’ve been working with the guys for a while now on this project. We wanted to ensure that we bring our supporters great products that they will be proud to wear in the street, at stadiums and various events,” adds Motaung.
The collection is a 5-piece capsule range which consists of a windbreaker anorak, a short sleeve t- shirt, a reversible bucket hat, socks and nylon shorts.
The full collection drops on 30 October nationwide from retailers such Shesha, Madaiza (Nelspruit), Hype (Durban), Street Cred (Bloemfontein), Sneakers Edition and Kaizer Chiefs Village Naturena store. Online purchases can be done on the KC Digistore at www.kcdigistore.com.