Kaizer Chiefs boldly enters the world of streetwear

Press Release 

9 December 2020

Kaizer Chiefs boldly enters the world of streetwear

The Soweto football giant has taken a step towards uncharted territory once again. Having set foot in the fashion realm in 2019 through a well-received collaboration with African streetwear brand, Butan, Kaizer Chiefs is marking its territory with a stand-alone offering called the Kaizer Chiefs Urban Edition.

South African streetwear can attest to a new player on the field and the Kaizer Chiefs Urban Edition intends on being a striker.

“We are absolutely thrilled about the new range and have worked very well with our partners to bring our supporters some of the coolest and fresh products that they can add to their wardrobe,” says Kaizer Chiefs Marketing Director Jessica Motaung. “We also know that the festive season is a time for giving and gifting, so we believe the new Urban Edition range will be our supporters’ choice of gift this summer.”

Launching on Wednesday, 9 December across select stores in South Africa and the Kaizer Chiefs Digistore, the Kaizer Chiefs Urban Edition range promises to deliver on style and quality. The clothing line will cater for both men and women with a variety of garments and accessories.

An array of short sleeve T-shirts, caps, bucket hats and shorts make up the debut summer range of KC’s Urban Edition. Graphics celebrating the club’s history take centre stage, complimented by collegiate themed prints. “Soweto” tees pay homage to the club’s birth home and “Khosi” tops show love to the ladies.

Through the Kaizer Chiefs Urban Edition range, KCFC can now be even more integrated into the lifestyle of its supporters for all occasions, all year round.

Kaizer Chiefs Urban Edition lifestyle and streetwear clothing range will be available from 9 December 2020 from https://www.kcdigistore.com/  and other leading retailers such as Sportsmans Warehouse, Shesha, Edition Sport, Sneakers Edition, Sneakers Inc, Street Cred, Jack Lemkus, Hype and Madaiza.


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Corporate Communications Manager
Alpheus Vina Maphosa


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